Look sharp – the season is in full swing! And our good friends at DITA have some good news...
A few weeks back, at a time when the new season was just a single ray of light at the end of a long, dark, tunnel of preseason testing, you might have noticed some rather smouldering shots of our boys Max and Pierre showing off a new style of sunglasses. We had a few questions come in asking “what the bleedin’ hell are they?!” so, without further ado, we are pleased to formally introduce DITA-Lancier from our Official Eyewear partner, DITA.
We hear you, we hear you. Who the devil are DITA, and what exactly is DITA-Lancier?
Well, DITA are makers of extraordinary eyewear and have been for over 20 years. The guys and girls from California have been keeping the Team kitted out in style since the start of 2018, bringing not only stunning shades to the stable but philosophy too. And now in DITA-Lancier they have a range of sunglasses designed in collaboration with our fine selves, following extensive product testing by our drivers, mechanics and trackside engineers – helping DITA to produce their most sophisticated lens technology yet.
What’s it all about? Designed for land, sea and air, DITA-Lancier combines advanced lens technology with tailor-made functionality so that you can focus without fuss. Your perfect teammate for driving, running, sailing, skiing, even flying, this eyewear will have your back when you need it most.
In a nutshell, that means dedicated sunglasses for your favourite pursuit. Water babies will love the elimination of surface glare on open water, while those who live life above ground level will appreciate enhanced contrast and precision no matter what the elevation. Meanwhile, for drivers, runners and cyclists, DITA Lancier's blinding glare reduction and increased natural depth perception mean that the view is one challenge you won’t need to worry about. And if that all sounds super nerdy, that’s because it is and we can’t get enough of it.
Max and Pierre will be rocking their new DITA-Lancier frames in Spain next week as we had back to Circuit de Catalunya (remember the dark tunnel of preseason testing? Yeah...the very same), so keep an eye out for the boys in their shades and see what you think.
For more information on DITA-Lancier, check out the web page at here.