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Powering to new heights in Miami with Citrix

Ahead of this weekend’s US Grand Prix and the Formula 1 Fan Festival in Miami, Florida we took on one of our toughest ever high-rise challenges, with a smoking series of donuts at one of Miami’s most iconic new towers – the 700-foot high 1000 Museum building.

Three years in the making, the stunning residential skyscraper designed by late Pritzker Prize winning ‘starchitect’ Zaha Hadid is close to completion and to pay homage, Aston Martin Red Bull Racing and team innovation partners Citrix took over the tower’s high-rise helipad to fire up the double title-winning Aston Martin Red Bull Racing RB7 for some spectacular donuts.

With such a tight space to work with, the stunt would require incredible nerve and careful planning, and in order to make it happen we called in one of the very best in the business – Red Bull ambassador and 13-time grand prix winner David Coulthard. After a 4.00am wake up call the intricate business of making the donuts happen began with the RB7 being carefully craned up to the 63rd floor of the building situated in Miami’s downtown Museum Park.

With runs at some of the lowest and highest points on the planet and demos on sand, ice and snow chalked off, this seemed a relatively straightforward proposition for the show car crew, but the tight turning circle on the helipad still led to a few furrowed brows.

Eventually, though, all was ready and DC was belted in and the RB7 was immediately fired into action, lighting up the tyres in a series of smoking donuts in the confined space.

“Citrix and Aston Martin Red Bull Racing have made it possible to come to the 1000 Museum building and do what I think is an iconic stunt,” he said afterwards. “I think, to coin an American phrase, that was awesome!”

The former F1 driver was also keen to thank the crew of over 100 people who had worked hard to make the incredible stunt happen.

“Aston Martin Red Bull Racing are a world championship-winning Formula 1 team and we’ve done show car runs all over the world, the most recent one was in Vietnam and we’ve done something similar to this in Dubai. I have absolute trust in the Team and that is the key to being able to do stunts like this.”

He added that the spectacular stunt would also hopefully help promote F1 in the United States.

“It’s absolutely fantastic to have an opportunity to come to America, to come to Miami and to be at the top of the 1000 Museum building, to be here on behalf of Citrix and the Team to help promote Formula 1 in the States,” he said.

“Formula 1 loves going to Austin, Texas and we’re very well received there for that race but I think there is enough space in this fine country to have a grand prix in downtown Miami,” he added. “From up here we’ve got great views and it's a perfect place to see all that Miami has to offer. It’s a fantastic cultural mix of South America and North America, a lot of European influence as well, so I have my fingers that we have the opportunity to come and race here.”